Rbasics was founded in Zurich in 2024 by Remo Buchmann with a vision to blend Swiss precision and Scandinavian simplicity, creating timeless pieces that focus on understated elegance and lasting quality. The brand emerged from a desire to offer well-crafted garments that effortlessly complement everyday life, offering both style and comfort in equal measure.

"Rbasics was born out of frustration — frustration with fast fashion that doesn’t last and luxury brands that charge insane prices. Inspired by Swiss precision and Scandinavian minimalism, I wanted to create something different. Timeless, simple, and designed to last."

Rooted in a commitment to sustainability, Rbasics continues to embrace the philosophy of less, but better, with each piece reflecting thoughtful design, meticulous craftsmanship, and a dedication to long-lasting essentials.

At Rbasics, we believe in the power of simplicity. Our designs reflect a commitment to timeless style — pieces that transcend trends and stand strong season after season. We focus on clean lines, functional cuts, and minimalistic elegance, ensuring each garment remains relevant for years to come.

Founded on the fusion of Scandinavian simplicity and Swiss precision, our designs embody the best of both worlds. Rooted in the beauty of nature, culture, and community, our collections are crafted with a balance of practicality, elegance, and meticulous attention to detail.

At Rbasics, craftsmanship and sustainability go hand in hand. Every piece is meticulously crafted in Portugal, where age-old textile traditions meet modern, eco-conscious practices. We partner with the most sustainable and eco-friendly manufacturers to ensure ethical production, using premium, sustainable materials that stand the test of time. Our commitment to quality and responsible fashion means creating garments with a minimal environmental footprint - designed to last for years, not just seasons.